Campaign Planning and Management

Partnerships are vital to the growth and experience of any organization. We have established partnerships with some of the leading experts in the Direct to Customer business. We combine years of experience, analytical planning, creative marketing, managerial expertise and valuable relationships to ensure your DRTV campaign is a successful one.

At On The Mark we coordinate the planning, buying, creation, and evaluation of direct response media campaigns. Our approach to campaign planning and development provides a level of detail and accuracy that is unparalleled in the industry. This approach will help us assess the products credibility while capitalizing on campaign experience and placement expertise. This method will aid in determining the most effective commercial production, value of “Upsell” products, within the campaign, and provide accurate accounting and benchmarking of product sales against revenue generated.

Critical to all media and campaign management process is the attention paid to timely updates and reporting, consistent monitoring and analysis of all data metrics, and most importantly – assessing each media campaign to insure that all projections are being evaluated.

A great deal of attention is paid to performance measurement. The Media Specialists are expert in mining all media data to not only evaluate Media Equivalency Ratio’s (MER)‘s, and Cost Per Order (CPO), but review customer demographics, geography of media placement (DMA), as well as product sale performance.
The combination of effective media negotiation, acquisition, and strategy services with intuitive, leading edge analytical and targeting experience – makes On the Mark the BEST choice!