Archive by Author
How Will You Know if Your Infomercial Succeeds?
Okay, you’ve got a great product and you just know it’s going to sell like hotcakes just as soon as you can get an infomercial produced and get it on the air. But first, take a deep breath. There are three important questions you need to ask yourself: 1. How will I know that my [...]
Full StoryDRTV—It’s More Than Just Infomercials
Selecting the right DRTV company involves many different elements A great looking, professionally produced infomercial is, of course, a central component to any winning direct response television campaign. Everyone knows the great “Vince,” for instance—that infomercial put that unnamed absorbent cloth product on the map. But a great program isn’t the only component of a [...]
Full StoryNew FTC DRTV Guides: Good Sense or Slippery Slope?
Either way, On The Mark is here to create winning, compliant DRTV programs It’s a fixture in Direct Response Television—the exercise or diet plan show with compelling testimonials from supple young men and women who have used the offered product and gone on to lose a hundred pounds and develop Olympic-quality bodies. They’re very effective, [...]
Full Story
