ON THE MARK
  • Home
  • About Us
    • Introduction
    • About OTM
    • Testimonials
  • Reels
  • Services
    • Overview
    • Long Form DR (Infomercials)
    • Short Form DR
    • International Marketing
    • Web Production and Marketing
  • Blog
  • DRTV Info
    • INFOMERCIAL GLOSSARY
    • DRTV FAQ
    • DRTV Production
    • Campaign Planning and Management
    • Media Planning
    • White Pages
  • Contact

Infomercial guru must reimburse $37.6 million for misleading consumers

On December 2, 2011, in Infomercial News, by OTM

U.S. Court of Appeals for the Seventh Circuit has ruled against controversial Infomercial Guru Ken Trudeau for misrepresenting the content of his bestselling book The Weight Loss Cure “They” Don’t Want You To Know About, affirming a fine of $37.6 million.  In addition, Trudeau must post a $2 million performance bond before participating in an infomercial for any future publication(s).  Read the Article by Joe Forward, Legal Writer for the State Bar of Wisconsin here.

Tagged with: coral calcium • DRTV • Federal Trade Commission • FTC • Infomercials • Joe Forward • Judge John Tinder • Ken Trudeau • Seventh Circuit • State Bar of Wisconsin • The Weigh Loss Cure They Don't Want You To Know About • US Court of Appeals
 
0 Comments

Categories 

 

Recent Posts 

  • What can you do in 15 seconds?
  • Vertical Branding
  • Informercial Writing
  • 7 Tips for Finding the Best Testimonials to Market your Product or Business
  • Break Out-Of-The-Box with On The Mark!
 

Archives 

  • March 2013
  • February 2013
  • January 2013
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • February 2012
  • December 2011
  • November 2011
  • August 2011
  • February 2011
  • January 2011
  • November 2010
  • October 2010
  • September 2010
  • March 2010
  • February 2010
 
Go To Top »
ON THE MARK

Pages

  • Home
  • About Us
    • Introduction
    • About OTM
    • Testimonials
  • Reels
  • Services
    • Overview
    • Long Form DR (Infomercials)
    • Short Form DR
    • International Marketing
    • Web Production and Marketing
  • Blog
  • DRTV Info
    • INFOMERCIAL GLOSSARY
    • DRTV FAQ
    • DRTV Production
    • Campaign Planning and Management
    • Media Planning
    • White Pages
  • Contact

Stay In Touch

  • Home
  • About Us
    • Introduction
    • About OTM
    • Testimonials
  • Reels
  • Services
    • Overview
    • Long Form DR (Infomercials)
    • Short Form DR
    • International Marketing
    • Web Production and Marketing
  • Blog
  • DRTV Info
    • INFOMERCIAL GLOSSARY
    • DRTV FAQ
    • DRTV Production
    • Campaign Planning and Management
    • Media Planning
    • White Pages
  • Contact

More

Full Service Direct Response Production and Marketing 136 Brighton Ave. - Deal, NJ - 07723 - (732) 686-1144 - Admin@OnThe-Mark.com
© 2012 ON THE MARK
StationPro by PageLines